Marketing aspect Essay Example for Free

Marketing aspect Essay The management of Head’s Up is moderately efficient. They have accommodating and friendly personnel who provides the needs of their customers wherein they will ask what services they want to avail and instantly accommodate them. They have well equipped facilities and modern equipment that pave the way for more efficient ways of providing services for the customer’s convenience. E. SUPPLIERS The business supplier is from Luzon specifically Manila where they are exclusively supplying the treatments and medicines as well as other needs that they have to Head’s Up. Atty. Raymond said that they paid high to their supplier for exclusively purposes wherein they have a stall for the products that the supplier has at Ever Mall building 2nd floor. F. MARKETING MIX Place One of the most important aspects to consider for a business is its location. Wherein there are number of factors that need to be considered these are the customer needs and the employee needs such as customer convenience, parking, and accessibility. Head’s Up is located at 21 Silliman Avenue, Dumaguete City. Head’s Up location is considered as a strategic location knowing the fact that it is near to its target market which are the young professional, students, the foreigners and the walk-ins. Service Head’s Up being in a beauty industry offer the utmost service to the customers for it is the reason for its existence to give customer a great service and convenience that would give its customers a reason to come back. Promotion Promotion of a business establishment is important for it helps in positioning its image to its target market. Advertisement of an establishment is one way to garner publicity; Heads Up was launch in Metro Post newspaper and was later introduced in Negros Chronicles News and tied-up Radio station here in the City. Other than that Atty. Raymond told us that nothing more is effective to the word of mouth to its customers. Price The rates of their services are based on the price of the treatments and other medicines they use and also the services are priced in such a way that they compare themselves to the rates of their competitors. Head’s Up also offer 10% off to all services to its VIP cardholders and they also have happy hours to their SPA services specifically the Full Body Massage from 2pm-6pm wherein the price differ from its regular rate. Since one of their target markets are the students they also offer a student price range which is cheaper than the regular price. While in barbershop services they have this â€Å"Blowout† day every Tuesday wherein they price their haircut service half to its existing price. The following are the services and their corresponding rates of Head’s Up Barbershop, Salon and Spa. G. COMPETITOR’S ANALYSIS Competitive analysis plays a vital component in every business which made the owner aware the competition happening between its competitors. The following are one of the competitors of Heads Up Barbershop, Salon and Spa: Carlo Reyes Beauty Salon located at Perdices Street, Dumaguete City Cuttin’ Loose Hair Nail Studio located at Portal West Bldg. Silliman Avenue, Dumaguete City, Negros Oriental. Art Box located at Sta. Rosa Street, Dumaguete City. David Salon located in front of Spanish Heritage San Jan Street, Dumaguete City Jade Spa Massage located at San Jose Street, Dumaguete City Grand Royal Spa located 2nd floor RM Building, North National Highway, Bantayan, Dumaguete City. These are the establishments which are considered the most competitive in the Beauty Industry and Spa industry wherein these businesses have already establish a name towards to their respective services.

Hiroshima and Nagasaki the untold story Essay -- essays papers

Hiroshima and Nagasaki the untold story On August 6th 1945, the first Atomic Bomb, â€Å"Little Boy,† was dropped on Hiroshima, and three days later on August 9th 1945, the second atomic bomb, â€Å"Fat Man,† was dropped on Nagasaki, Japan’s industrial capital. The decision to use the Atomic Bomb against Japan was a poor one considering the damage, the devastation, and the amount of people left dead, injured, or suffering the loss of a family member or a friend, all for the sake of quickly ending the ongoing War. When the Japanese had realized that they were the only ones left in the war, Germany their ally, was already beaten out of the war and all efforts were now concentrated at them, the Japanese began suing for a peaceful end to the war. Apart from the fact that Japan had been suing for a peaceful end to the war, there were a number of alternative routes of action that the Americans had at their fingertips, and could have taken advantage of at a moment’s notice, which could have possibly sa ved a lot of lives, both American and Japanese. After analyzing the amount of damage and the amount of lives lost as a result of the dropping of the Atomic Bomb, it becomes evident that dropping the bomb was not worth a quick end to the war. Much of why Japanese surrender took so long to come through reverts back to the Samurai Tradition in Japan. First, the Emperor didn’t not intervene in political affairs as he was considered to be above such petty human politics, and second, the Japanese code of honor which puts death before dishonor. The Americans had intercepted messages from the Foreign Minister Togo, to Ambassador Sato expressing the desires of the Emperor for a peaceful end to the war,â€Å"[h]is Majesty the Emperor, mindful of the fact that the present war daily brings greaterevil and sacrifice upon the peoples of all belligerent powers, desires from his heart thatit may be quickly terminated† (Alperovitz 23). The desire of the Emperor for an end to the war never came true until both atomic bombs had been dropped on two of Japan’s key industrial cities, as the Emperor never formally expressed this desire. In the samurai tradition, the Emperor is held at a God-like status and therefore, is considered above politics, so therefore he never intervenes, and was never expected to intervene in political issues, his role was to sanction decisions made by the Cabinet, wh... ...Eye Witness Account: Atomic Bomb Mission over Nagasaki." Federation of American Scientists. 9 Jan. 2000. . . . Lifton, Robert Jay & Mitchell, Greg. Hiroshima in America: Fifty Years of Denial. New York: G.P. Putnam’s Sons New York, 1995. Long, Doug. " Hiroshima: Was it Necessary?" . 30 Aug. 2000. . . Maag, Carl and Rohrer, Steve. "Project Trinity." EnviroLink. 9 Jan. 2000. . . . Stimson, Henry. "Henry Stimson’s Diary and Papers." . 30 Jan. 2000. . . . Takaki, Ronald. Hiroshima: Why America Dropped the Atomic Bomb. Canada: Little, Brown and Company, 1995. The Manhattan Engineer District. "The Atomic Bombings Of Hiroshima and Nagasaki." Federation of American Scientists. 9 Jan. 2000. . . . The Manhattan Engineer District. "The Manhattan Project (and Before)." Federation of American Scientists. 9 Jan. 2000. . . . Trujillo, Gary S. "Hiroshima Witness." Federation of American Scientists. 9 Jan. 2000. . . . Truman, Harry. "Hiroshima: Harry Truman’s Diary and Papers." 30 Jan. 2000. . . . Truman, Harry. "Statement by the President of the United States." Federation of American Scientists. 9 Jan. 2000. . . .

Ethics Case Study Essay

Utilitarianism Utilitarianism would not qualify Tom falsifying data as unethical, as it would have the greatest benefits to the larger quantity of stakeholders whilst only bringing a limited amount of harm. This can be seen through the stakeholders who benefit from Tom gaining full-time employment such as; his parents, the child receiving the life-saving sponsorship, the charity and the government, as Tom could start paying his HECS debt. One stakeholder who would be harmed by Toms dilemma is the small accounting firm in Milton. Ultimately the risk of this actually harming the business due to his lack of experience would be minimised due to Tom being tightly supervised for the first year of work. Egoism also maintains that the agent should do whatever they ought to do if it benefits themselves. In Toms moral dilemma, if he falsifies his CV in order to achieve full time work, he is acting on the natural instinct of self promotion that egoism sees as ethical. Kantian ethics Kantian ethics maintains that there are some things that are deemed wrong in themselves, apart from their consequences. This means that Tom should regard the act of lying as wrong; regardless whether it brings about good results. Kants categorical imperative states â€Å"I should never act except in such a way that I can also will that my maxim should become a universal good† (Kant, 1996). In universalising a law that is not in relation to specific circumstances, it allows moral issues to be solved by pure rationality. When applying Toms situation to Kants universalisation theory, a maxim for Toms situation could be â€Å"one should falsify data if it benefits them†. This could not be accepted as a law universally as falsifying data could not be consistent, as eventually all data would be deemed tainted and therefore unusable, leading to the act of giving information to its own demise. If it  were ethical for Tom to falsify data, Tom would have to accept that it would therefore be ethical for everyone to do so. If everyone was free to fake data, universal lying would weaken trust in communication. Kant also states â€Å"act in such a way that you treat humanity, whether in your own person or in the person of another, always at the same time as an end and never simply means† (Kant, 1996). If Tom falsified his CV, it would result in disrespect as the owners of the accounting firm are basing crucial business decisions on inaccurate data, which is unethical. Virtue ethics Applying virtue ethics is based on evaluating how virtuous Tom is, not just the actions or consequences of his moral situation. A virtue that can be applied from Aristotle’s Doctrine of the Mean is ‘indifference’ meaning good deeds are done for their own sake and not for personal recognition. The two vices of indifference are false modesty (deficiency) and careerist (excess). Assuming Tom decided to fake his CV he would display characteristics in the vice of excess meaning he is a careerist and would not be classified as virtuous, and therefore unethical. Ranking of Ethical Theories 1. Utilitarianism/Egoism Utilitarianism is in line with many fundamental morals that society intends for us to adopt. For example, two fundamental ethical principles are that we must avoid doing harm to others and aim to do good. When I consider certain actions or decisions, I usually evaluate them in terms of their consequences. Although it disregards the ethical element of an action, it looks at the benefits it can cause in solving my moral dilemmas. Egoism also  usually takes part in most of my moral decision making. I usually base many of my decisions on the consequences I can achieve, therefore find this most useful. 2. Virtue Ethics I use virtue ethics to solve some moral issues due to the benefit of gaining insight into emotional and personal values in relation to the action. I believe people are emotionally involved in ethical reasoning making virtue ethics a better way to assess whether an action is ethical or not. I find this theory somewhat useful as I believe every situation cannot be branded under absolute rules, as in Kantian Ethics. 3. Kantian Ethics Although Kantian seems like the ‘right’ moral structure to follow it is extremely idealistic and would not necessarily result in good outcomes for me or the greater good of everyone. I think due to it being a rigid system, in certain situations for my moral dilemmas, it could not be used as Kantian ethics does not factor the importance of character and motivation in making ethical judgements. Therefore I don’t believe I would assess the ethics of a dilemma accurately, finding this least useful. PART B Socially responsible organisations should aim to minimise their negative impacts, but the fast food industry faces extreme public criticism due to the effects it is having on some main stakeholders; consumers and communities. Fast food consumption is potentially harmful and if businesses adopt Friedmans’ shareholder theory by only focusing on short-term profit goals, the long-term welfare of customers is compromised. For example, Bowman, Gortmaker & Ebbeling (2004), indicate that â€Å"energy derived from fast  food is  10% of a child’s average recommended daily intake, 5 times more than the 1970’s†. This highlights the need for somebody to not only take responsibility but action. â€Å"Advertisers spend 100s of billions of dollars a year worldwide encouraging, persuading and manipulating children into a consumer lifestyle† (Beder, 1998), leading to devastating consequences. The narrow view by Friedman, where businesses adopt the ‘let the government do it’ theory is criticised as society now has a greater concern for a better quality of life which businesses could help achieve. Supporters of Freeman maintain that fast food corporations have a responsibility to their stakeholders and should acknowledge potential health risks associated with consuming fast food. Highly advertised food corporations should have responsibilities beyond enhancing their profits, because they have great social and economic power in society. This undeniable power discounts Friedman’s theory that the ‘business can’t handle it’. If corporations have such power, they should also take responsibility for its actions in these areas. Nature Neuroscience published a study linking â€Å"effects of fast food to those of addictive substances such as cocaine, heroin and nicotine† (Klein, 2010). If tobacco packaging in many countries legally have to display health warnings due to smoking being addictive, why does fast food packaging not have responsibility to do the same? Businesses who adopt a narrow view on CSR compromise stakeholders welfare. For example, on January 1954 in the US â€Å"main tobacco companies published a statement named ‘A Frank Statement to Cigarette Smokers’ reaching an estimated 43,245,000 Americans† (Cummings, 2002). The advertisement promised consumers that cigarettes were safe and denied all health risks to consumers. This resulted in millions of people dying due to lacking concern stemming from the companies understating health effects in a blind effort to create profit. This scenario could almost determine the future of fast food industries being irresponsible about  marketing to addicted consumers. If major food corporations don’t undertake measures to outweigh unhealthy promotion to children and society, they might too face the same consequences.

Research Development For Hope For Homeless - 1718 Words

Vincente Montez Higginbotham Marketing and Advertising 9 November 2015 Research Development for Hope for Homeless Introduction Background: â€Å"Life, liberty, and property.† The words of John Locke that influenced neglected colonist to revolt against their derelict rulers in a Pursuit of Happiness. Yet, the very nation once inspired by his writing has not committed to these ideas. With such a shockingly large homeless population one should assume these ideas have been abandoned by the society. Commonly homelessness in America is traced back briefly, interpreted as a mostly modern issue. However, difficulties with homelessness can be credited much further to the 1640s. At this time an inability to support oneself was seen as a moral issue, and as due justice for religious shortcomings. These cultural stigmas made a lasting impression in society causing such conditions to be difficult to escape. The existing population of homeless became added to by various factors. One of these being the new and abundant, unregulated pain killer morphine. Shortly after the civil war, a trend emerged amon g amputees and the addiction was only worsened by mental illnesses such as PTSD. Other factors have worsened America s homeless problem such as disasters. (Fischer). One large contributor to the issues surrounding homelessness is the chronic homeless. Though this minority only accounts for 15%, of the population, declining 21% since 2010, it’s responsible for more consumption of aid thanShow MoreRelatedHomelessness As Positively Affected by the McKinney Act1436 Words   |  6 Pages This paper will attempt to explain the plight faced by one of the largest, most vulnerable populations in America today: the homeless, and how the McKinney Act has affected it. 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Variables of the definition are dependent on the author, their current location and how they believe that they may assist this population. Vulnerability as defined in a healthcare setting are those with a greater than average risk of developing health problems by virtue of their marginalized sociocultural status, their limited access to economic resources, or personal characteristics suchRead MorePersonal Statement On Social Work1740 Words   |  7 PagesEmpowerment is something that is a top priority when working with people. While many love helping people, empowering them at the same time is my ultimate goal. Throughout this essay, I hope to show how vital it is for me to obtain a Masters in Social Work. 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Could you survive if there were no place you were allowed to fall asleep, to store your belongings, or to stand still? For most of us, these scenarios seem unrealistic to the point of being ludicrous. But, for homeless people across America, these circumstances are an ordinary part of life. (National Law Center on Homelessness and Poverty 7) While a portion of today’s society turns a blind eye to the subject of the criminalization of homelessness, an even larger